Empirical foundations of marketing; research findings in the behavioral and management sciences.

Empirical foundations of marketing; research findings in the behavioral and management sciences.

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Bibliographic Details
Main Author: Alexis, Marcus (comp.)
Other Authors: Holloway, Robert J (joint comp.), Hancock, Robert Spencer (joint comp.)
Format: Book
Language:English
Published: Chicago, Markham Pub. Co. [1969]
Series:Markham series in marketing
Subjects:
Marketing.
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100 1 |a Alexis, Marcus,  |e comp. 
245 1 0 |a Empirical foundations of marketing; research findings in the behavioral and management sciences.  |c Edited by Marcus Alexis, Robert J. Holloway [and] Robert S. Hancock. 
260 |a Chicago,  |b Markham Pub. Co.  |c [1969] 
300 |a xii, 590 p.  |b illus.  |c 24 cm. 
490 0 |a Markham series in marketing 
504 |a Includes bibliographical references. 
650 0 |a Marketing. 
700 1 |a Holloway, Robert J,  |e joint comp. 
700 1 |a Hancock, Robert Spencer,  |e joint comp. 
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