Empirical foundations of marketing; research findings in the behavioral and management sciences.
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| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Chicago,
Markham Pub. Co.
[1969]
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| Serier: | Markham series in marketing
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| Fag: |
| Fysisk beskrivelse: | xii, 590 p. illus. 24 cm. |
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| Bibliografi: | Includes bibliographical references. |