Empirical foundations of marketing; research findings in the behavioral and management sciences.

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Bibliografiske detaljer
Hovedforfatter: Alexis, Marcus (comp.)
Andre forfattere: Holloway, Robert J (joint comp.), Hancock, Robert Spencer (joint comp.)
Format: Bog
Sprog:English
Udgivet: Chicago, Markham Pub. Co. [1969]
Serier:Markham series in marketing
Fag:
Beskrivelse
Fysisk beskrivelse:xii, 590 p. illus. 24 cm.
Bibliografi:Includes bibliographical references.