Empirical foundations of marketing; research findings in the behavioral and management sciences.

Empirical foundations of marketing; research findings in the behavioral and management sciences.

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Bibliographic Details
Main Author: Alexis, Marcus (comp.)
Other Authors: Holloway, Robert J (joint comp.), Hancock, Robert Spencer (joint comp.)
Format: Book
Language:English
Published: Chicago, Markham Pub. Co. [1969]
Series:Markham series in marketing
Subjects:
Marketing.
Description
Physical Description:xii, 590 p. illus. 24 cm.
Bibliography:Includes bibliographical references.

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