APA način citiranja (7. izdanje)

Wills, G. (1967). Marketing through research ([1st ed.].). Pergamon Press.

Čikaški stil citiranja (17. izdanje)

Wills, Gordon. Marketing Through Research. [1st ed.]. Oxford, New York: Pergamon Press, 1967.

MLA način citiranja (8. izdanje)

Wills, Gordon. Marketing Through Research. [1st ed.]. Pergamon Press, 1967.