Human behavior in marketing
Guardat en:
| Autor principal: | |
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| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Columbus, Ohio,
C. E. Merrill Books
[1967]
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| Matèries: |
| Descripció de l’ítem: | "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966." |
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| Descripció física: | xi, 204 p. illus. 23 cm. |
| Bibliografia: | Includes bibliographies. |