Human behavior in marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Columbus, Ohio,
C. E. Merrill Books
[1967]
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| Subjects: |
| Item Description: | "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966." |
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| Physical Description: | xi, 204 p. illus. 23 cm. |
| Bibliography: | Includes bibliographies. |