Contemporary American marketing; readings on the changing market structure.

Contemporary American marketing; readings on the changing market structure.

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Bibliographic Details
Main Author:	Boyd, Harper W. (ed.)
Other Authors:	Clewett, Richard M. (joint ed.)
Format:	Book
Language:	English
Published:	Homewood, Ill., R. D. Irwin, 1962.
Edition:	Rev. ed.
Subjects:	Marketing.

Description
Physical Description:	402 p. illus. 24 cm.
Bibliography:	Includes bibliography.