APA (7th ed.) Citation

Gelb, G. M., & Gelb, B. D. (1974). Insights for marketing management. Goodyear Pub. Co.

Chicago Style (17th ed.) Citation

Gelb, Gabriel M., and Betsy D. Gelb. Insights for Marketing Management. Pacific Palisades, Calif.: Goodyear Pub. Co, 1974.

MLA (8th ed.) Citation

Gelb, Gabriel M., and Betsy D. Gelb. Insights for Marketing Management. Goodyear Pub. Co, 1974.

Warning: These citations may not always be 100% accurate.