Marketing research
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall
[1974]
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | viii, 470 p. illus. 24 cm. |
|---|---|
| Bibliography: | Bibliography: p. 453-462. |
| ISBN: | 0135575958 |