Marketing research

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Wales, Hugh G. (joint author.), Taylor, Donald Arthur, 1923- (joint author.)
Format: Book
Language:English
Published: Englewood Cliffs, N.J., Prentice-Hall [1974]
Edition:4th ed.
Subjects:
Description
Physical Description:viii, 470 p. illus. 24 cm.
Bibliography:Bibliography: p. 453-462.
ISBN:0135575958