A managerial introduction to marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall
[1970]
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| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | xvi, 618 p. illus., maps. 25 cm. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0135501458 |