APA (7th ed.) Citation

Bursk, E. C., & Greyser, S. A. (1975). Cases in marketing management (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Bursk, Edward C., and Stephen A. Greyser. Cases in Marketing Management. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1975.

MLA (8th ed.) Citation

Bursk, Edward C., and Stephen A. Greyser. Cases in Marketing Management. 2nd ed. Prentice-Hall, 1975.