APA (7th ed.) Citation

Johnson, E. M., House, R. S., & McDaniel, C. D. (1974). Readings in contemporary marketing. Dryden Press.

Chicago Style (17th ed.) Citation

Johnson, Eugene M., Ray S. House, and Carl D. McDaniel. Readings in Contemporary Marketing. Hinsdale, Ill.: Dryden Press, 1974.

MLA (8th ed.) Citation

Johnson, Eugene M., et al. Readings in Contemporary Marketing. Dryden Press, 1974.