Marketing research and information systems; text and cases

Marketing research and information systems; text and cases

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Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author: Harvard University. Graduate School of Business Administration
Other Authors: Cox, Donald F. (joint author.), Brown, Rex V. (joint author.)
Format: Book
Language:English
Published: New York, McGraw-Hill [1969]
Subjects:
Marketing > Management.
Marketing research.
Management information systems.
Description
Item Description:Case material from the Harvard Graduate School of Business Administration.
Physical Description:xii, 788 p. illus. 23 cm.
Bibliography:Includes bibliographical references.

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