International marketing strategy : selected readings /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harmondsworth, Middlesex :
Penguin Books
1973.
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| Series: | Penguin education
Penguin modern management readings |
| Subjects: |
| Physical Description: | 380 p. ; 20 cm. |
|---|---|
| Bibliography: | Includes bibliographies. |