Consumer behavior; theory and application

Consumer behavior; theory and application

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Bibliographic Details
Main Author: Farley, John U.
Other Authors: Howard, John A. (joint author.), Ring, L. Winston (joint author.)
Format: Book
Language:English
Published: Boston, Allyn & Bacon [1974]
Series:Marketing Science Institute series
Subjects:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing)
Consumer behavior.

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