Consumer behavior; theory and application

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Bibliographic Details
Main Author:	Farley, John U.
Other Authors:	Howard, John A. (joint author.), Ring, L. Winston (joint author.)
Format:	Book
Language:	English
Published:	Boston, Allyn & Bacon [1974]
Series:	Marketing Science Institute series
Subjects:	Consumers. Consumers > Mathematical models. Motivation research (Marketing) Consumer behavior.

Description
Physical Description:	xiii, 274 p. illus. 24 cm.
Bibliography:	Bibliography: p. 263-271.

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