Online or offline : motives behind the purchasing channel choice of online information seekers /

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Bibliographic Details
Main Author: Jarvelainen, Jonna
Corporate Author: Turun Kauppakorkeakoulun
Format: Book
Language:English
Published: Turku, Finland : Turku School of Economics and Business Administration, 2004.
Series:Turun Kauppakorkeakoulun julkaisuja, Sarja/Series A ; 13
Subjects:
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300 |a 207 p. :  |b ill. ;  |c 25 cm. 
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