APA (7th ed.) Citation

Marketing Science Institute & Singh, S. N. (1992). Altering message spacing to enhance memory of television commercials: Working paper. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Marketing Science Institute and Surendra N. Singh. Altering Message Spacing to Enhance Memory of Television Commercials: Working Paper. Cambridge, Mass.: Marketing Science Institute, 1992.

MLA (8th ed.) Citation

Marketing Science Institute and Surendra N. Singh. Altering Message Spacing to Enhance Memory of Television Commercials: Working Paper. Marketing Science Institute, 1992.