APA (7th ed.) Citation

Golder, P. N., & Tellis, G. J. (1992). Do pioneers really have long-term advantages?: A historical analysis. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Golder, Peter N., and Gerard J. Tellis. Do Pioneers Really Have Long-term Advantages?: A Historical Analysis. Cambridge, Mass.: Marketing Science Institute, 1992.

MLA (8th ed.) Citation

Golder, Peter N., and Gerard J. Tellis. Do Pioneers Really Have Long-term Advantages?: A Historical Analysis. Marketing Science Institute, 1992.