APA (7th ed.) Citation

Young, R. F., & Greyser, S. A. (1982). Cooperative advertising: Practices and problems. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Young, Robert Freeman, and Stephen A. Greyser. Cooperative Advertising: Practices and Problems. Cambridge, Mass.: Marketing Science Institute, 1982.

MLA (8th ed.) Citation

Young, Robert Freeman, and Stephen A. Greyser. Cooperative Advertising: Practices and Problems. Marketing Science Institute, 1982.