A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| Series: | Report (Marketing Science Institute) ;
no. 82-107. |
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| Item Description: | "September 1982." "Marketing Science Institute Research Program"--P. 1 of cover. |
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| Physical Description: | 36 p. ; 28 cm. |
| Bibliography: | Bibliography: p. 32-35. |