APA (7th ed.) Citation

Belch, G. E., & Lutz, R. J. (1982). A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Belch, George E., and Richard J. Lutz. A Multiple Exposure Study of the Effects of Comparative and Noncomparative Television Commercials on Cognitive Response, Recall, and Message Acceptance. Cambridge, Mass. (14 Story St., Cambridge 02138): Marketing Science Institute, 1982.

MLA (8th ed.) Citation

Belch, George E., and Richard J. Lutz. A Multiple Exposure Study of the Effects of Comparative and Noncomparative Television Commercials on Cognitive Response, Recall, and Message Acceptance. Marketing Science Institute, 1982.