Managerial marketing policies and decisions

Managerial marketing policies and decisions

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Bibliographic Details
Main Author: Meloan, Taylor W. (comp.)
Other Authors: Smith, Samuel Van Dyke (joint comp.), Wheatley, John J. (joint comp.)
Format: Book
Language:English
Published: Boston, Houghton Mifflin [1970]
Subjects:
Marketing.
Marketing > Management.
Description
Physical Description:ix, 575 p. illus. 24 cm.
Bibliography:Includes bibliographical references.

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