Meloan, T. W., Smith, S. V. D., & Wheatley, J. J. (1970). Managerial marketing policies and decisions. Houghton Mifflin.
Cita Chicago (17th ed.)Meloan, Taylor W., Samuel Van Dyke Smith, i John J. Wheatley. Managerial Marketing Policies and Decisions. Boston: Houghton Mifflin, 1970.
Cita MLA (8th ed.)Meloan, Taylor W., et al. Managerial Marketing Policies and Decisions. Houghton Mifflin, 1970.
Atenció: Aquestes cites poden no estar 100% correctes.