Meloan, T. W., Smith, S. V. D., & Wheatley, J. J. (1970). Managerial marketing policies and decisions. Houghton Mifflin.
Chicago Style (17th ed.) CitationMeloan, Taylor W., Samuel Van Dyke Smith, and John J. Wheatley. Managerial Marketing Policies and Decisions. Boston: Houghton Mifflin, 1970.
MLA (8th ed.) CitationMeloan, Taylor W., et al. Managerial Marketing Policies and Decisions. Houghton Mifflin, 1970.
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