ABC's of library promotion /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Metuchen, N.J. :
Scarecrow Press,
1992.
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| Edition: | 3rd ed. |
| Subjects: |
Table of Contents:
- 1. The Necessity of Public Relations
- 2. What Makes Library Public Relations News
- 3. Developing the Library Image
- 4. Know Your Product, Your Competition, Your Clientele
- 5. Campaigning for Funds
- 6. Campaigning for a New Building
- 7. Computer Changeover
- 8. Newspapers
- 9. Radio and Television
- 10. Videos and Slides
- 11. Book Sales
- 12. Book Talks and Readings
- 13. Simple but Important
- 14. Support Your Local VIP's
- 15. Evaluating Your Public Relations Program
- 16. Developing a Continuing Program
- 17. Case Study of Cooperation for Library Promotion
- 18. Public Library Ideas
- 19. School Library Ideas
- 20. College and University Library Ideas
- Appendix A: Library Survey
- Appendix B: Notable Quotes from Quotable Notables
- Appendix C: Useful Facts and Figures.