The new car buyer : the determinants of choice /
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Cranfield :
Centre for Transport Studies, Cranfield Institute of Technology,
1981.
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| 丛编: | Report (Cranfield Institute of Technology. Centre for Transport Studies)
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| 主题: |
| Item Description: | Great Britain. New cars. Purchase by motorists. Decision making. Evaluation. Applications of expectancy value theory (BNB/PRECIS). |
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| 实物描述: | 95 p. : form ; 30cm. |
| 参考书目: | Bibliography: p93-95. |
| ISBN: | 0902937618 (spiral) : |