The new car buyer : the determinants of choice /

The new car buyer : the determinants of choice /

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Hlavní autor: Towriss, John G.
Korporativní autor: Cranfield Institute of Technology. Centre for Transport Studies
Médium: Kniha
Jazyk:English
Vydáno: Cranfield : Centre for Transport Studies, Cranfield Institute of Technology, 1981.
Edice:Report (Cranfield Institute of Technology. Centre for Transport Studies)
Témata:
Automobiles > Great Britain > Purchasing > Decision making.
Expectation (Psychology)
Popis
Popis jednotky:Great Britain. New cars. Purchase by motorists. Decision making. Evaluation. Applications of expectancy value theory (BNB/PRECIS).
Fyzický popis:95 p. : form ; 30cm.
Bibliografie:Bibliography: p93-95.
ISBN:0902937618 (spiral) :

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