Metatheory and consumer research /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Holt, Reinhart and Winston,
[1973]
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| Series: | Editors' series in marketing
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| Subjects: |
| Physical Description: | xiv, 226 p. : illus ; 24 cm. |
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| Bibliography: | Bibliography: p. 202-215. |
| ISBN: | 003091566X |