Cita APA (7th ed.)

Keegan, W. J. (1974). Multinational marketing management. Prentice-Hall.

Cita Chicago (17th ed.)

Keegan, Warren J. Multinational Marketing Management. Englewood Cliffs, N.J: Prentice-Hall, 1974.

Cita MLA (8th ed.)

Keegan, Warren J. Multinational Marketing Management. Prentice-Hall, 1974.