Cita APA (7th ed.)

Wills, G. (1971). Exploration in marketing thought. Bradford University Press ; [Distributed by] Lockwood.

Cita Chicago (17th ed.)

Wills, Gordon. Exploration in Marketing Thought. Bradford : London: Bradford University Press ; [Distributed by] Lockwood, 1971.

Cita MLA (8th ed.)

Wills, Gordon. Exploration in Marketing Thought. Bradford University Press ; [Distributed by] Lockwood, 1971.