Fundamentals of marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1975].
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xvii, 752 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0070608628 |