Kotler, P. (1976). Marketing management: Analysis, planning, and control (3d ed.). Prentice-Hall.
Chicago (17e ed.) BronvermeldingKotler, Philip. Marketing Management: Analysis, Planning, and Control. 3d ed. Englewood Cliffs, N.J: Prentice-Hall, 1976.
MLA (8e ed.) BronvermeldingKotler, Philip. Marketing Management: Analysis, Planning, and Control. 3d ed. Prentice-Hall, 1976.
Let op: Deze citaties zijn niet altijd 100% accuraat.