Obsah:
  • Pt. I. Fundamentals. Ch. 1. Improving Consumer Health & Demand. Ch. 2. The Four Domains of Demand Improvement. Ch. 3. Past Efforts in Utilization Management. Ch. 4. Why Improve Demand? Ch. 5. How Well Does Demand Management Work?
  • Pt. II. Foundations. Ch. 6. Behavioral Foundations. Ch. 7. Systems Foundations. Ch. 8. Information Foundations. Ch. 9. Communications Foundations. Ch. 10. Developing a Strategic Foundation
  • Pt. III. Changing Behavior. Ch. 11. Prompting & Persuading. Ch. 12. Education. Ch. 13. Social Advocacy. Ch. 14. Incentives. Ch. 15. Marketing, Negotations & Empowerment
  • Pt. IV. Planning Programs. Ch. 16. Planning Demand Improvement Initiatives. Ch. 17. Choosing Tactics. Ch. 18. Deciding Who Does What. Ch. 19. Community-Based Initiatives. Ch. 20. Evaluating Demand Improvement Initiatives
  • Pt. V. Demand Improvement Applications. Ch. 21. Health Improvement. Ch. 22. Decision Improvement. Ch. 23. Disease Management. Ch. 24. Disability Management.
  • Ch. 25. Final Comments.