The Internet strategy handbook : lessons from the new frontier of business /
Đã lưu trong:
| Tác giả khác: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Boston, Mass. :
Harvard Business School Press,
c1996.
|
| Những chủ đề: |
Mục lục:
- Ch. 1. The Internet as a Competitive Business Resource / Mary J. Cronin
- Ch. 2. Digital Equipment Corporation: Creating New Businesses / Russ Jones
- Ch. 3. Dow Jones: Business Information Services on the Internet / Gregory P. Gerdy
- Ch. 4. Genentech, Inc.: Adding Value to Research and Development / John "Scooter" Morris
- Ch. 5. Lockheed Martin: Integrating Information Resources / Steve L. Swenson
- Ch. 6. Millipore: Marketing Products to the Global Desktop / Thomas Anderson
- Ch. 7. Schlumberger: The Internet Advantage across the Corporation / Scott Guthery
- Ch. 8. Measuring the Value of the Internet for Business / Joel H. Maloff
- Ch. 9. Productivity, Policy and Internet Training Issues / Marian Bremer
- Ch. 10. Emerging Platforms for Commerce over the Internet / Gail Grant
- Appendixes: A History, and Growth of the Internet
- Appendixes: B Internet Vital Statistics
- Appendixes: C A Manager's Guide to Internet Terms.
- Appendixes: D Selected Business Resources on the World / Wide Web
- Appendixes: E Home Pages of Contributors and Their Organizations.