The new road to successful advertising : how to integrate image and response /

समान संसाधन

• Advertising resource allocation /
  प्रकाशित: (1974)
• Contemporary advertising /
  द्वारा: Bovée, Courtland L.
  प्रकाशित: (1982)
• The economics of advertising.
  द्वारा: Schmalensee, Richard
  प्रकाशित: (1972)
• Dictionary of advertising : direct response marketing and sales promotion /
  द्वारा: Jefkins, Frank William
  प्रकाशित: (1990)
• Issues in the economics of advertising /
  द्वारा: Simon, Julian L. (Julian Lincoln), 1932-
  प्रकाशित: (1970)