Competitive intelligence /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave,
2001.
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| Subjects: | |
| Online Access: | Table of Contents only Publisher description Contributor biographical information |
Table of Contents:
- Machine generated contents note: 1 Competition
- Virtual Monopolies
- Definition of Competition
- Where Do Companies Compete?
- Marketing and Competitive Strategies
- The Competitive Environment
- Mechanisms By Which Companies Compete
- Scale
- 2 Intelligence
- The Applications for Intelligence
- Companies to Watch
- Narrowing the Field
- Alternative Applications for Intelligence-Gathering
- Techniques
- Alternative Routes to Intelligence
- 3 The Development of Competitive Intelligence
- The Development of Competitive Intelligence as a
- Formal Activity
- Factors Influencing the Growth of Competitive Intelligence
- Factors Inhibiting the Growth of Competitive
- Intelligence
- 4 Framework for Competitive Analysis
- Mapping the Competitive Landscape
- Drivers of Behaviour and Change
- Types of Intelligence
- Key Intelligence Topics
- Format for Collecting and Presenting Intelligence
- The Time Dimension
- 5 Overview of the Sources of Intelligence
- Primary and Secondary Sources
- Determinants of Methods Used
- 6 Secondary Sources of Intelligence
- Internal Intelligence Sources
- External Secondary Sources
- Locating External Secondary Intelligence
- 7 Intelligence on the Internet
- Search Engines and Web Crawlers
- Intelligence Content of the Web
- Short Cuts
- Discussion Forums
- Newsgroups (or Bulletin Boards)
- Monitoring the Internet
- 8 Primary Intelligence Collection Techniques
- Internal Primary Sources
- External Primary Intelligence
- Obtaining Intelligence Directly from Competitors
- The Demise of Primary Intelligence?
- 9 Market Research as a Source of Competitive
- Intelligence
- Market Research and Competitive Intelligence
- Customers as a Source of Intelligence
- Surveying Markets for Intelligence
- 10 Analysis - Filling the Gaps and Stretching the
- Data
- Filling the Gaps in an Incomplete Picture
- Extending the Level of Understanding
- Environmental Analysis
- 11 Verifying Intelligence
- Verification of Published Intelligence
- Verification of Primary Intelligence
- Sanity Checks
- 1:2 Competitive Intelligence Resources
- In-House Resources or External Agencies
- The Internal Competitive Intelligence Organisation
- Competitive Intelligence Staff
- Identifying Potential External Suppliers
- Assessing the Suitability of Competitive Intelligence
- Agencies
- Compiling a Shortlist
- Approved Research Contractors
- The Proposal
- Assessing Alternative Offers
- Presentation of Proposals
- Negotiations
- 13 The Intelligence Briefing
- The Briefing Document
- The Briefing Meeting
- 14 Controlling the Intelligence Collection
- Process
- Project Briefing or 'Kick Off Meeting
- Review of Discussion Guides
- Progress Reports
- Reviews of the Information Yield
- Final Review of Findings
- 15 Legal Factors and Ethical Guidelines
- Criminal Law
- Copyright Law
- Competition and Antitrust Legislation
- The Economic Espionage Act
- Data Protection Legislation
- Codes of Ethics
- Non-Disclosure
- Conflicts of Interest
- Market Research and Competitive Intelligence Ethics
- Deliverables
- Sanctions
- Regional Variations
- 16 Processing and Distributing Intelligence
- Written Reports
- Meetings and Other Forums
- Corporate Intranets
- Management Information Systems
- Knowledge Management Systems
- Tailored Competitive Intelligence Systems
- Access to Competitive Intelligence
- 17. Measuring the Effectiveness of Competitive
- Intelligence
- Quality of Intelligence Provided
- Use Being Made of Competitive Intelligence
- Development of an Intelligence Culture
- Event Analysis
- Market Share
- 18 Counter-intelligence
- The Structure of Counter-Intelligence Activity
- Assigning Responsibility for Counter-Intelligence
- Programmes
- Identifying the Potential Sources of Threat
- Identifying the Means By Which Intelligence is Being
- Sought
- Identifying and Assessing the Vulnerabilities
- Categorise Information
- Reducing the Chances of Intelligence Being Obtained
- Testing the System
- Monitoring the Threat
- Publicise Willingness to take Legal Action
- Implementation
- 19 Deception and Misinformation
- Intelligence Held on the Company
- Channels of Communication
- Internal Sources of Information
- Types of Deception
- Ethical Considerations
- Propaganda
- Appendix: The Competitive Intelligence Checklist
- Further Reading
- Index.