Environmental marketing : critical success strategies for reaching the green consumer : proceedings of the 1994 conference.

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Bibliographic Details
Corporate Authors: IES Conferences Australia, Environmental Marketing Conference
Format: Conference Proceeding Book
Language:English
Published: Chatswood, NSW : IES Conferences, 1994.
Subjects:
Description
Item Description:Conference held in Sydney on 22nd-23rd February 1994; and repeated in Melbourne on 24th-25th February 1994.
Physical Description:viii, 220 p. : ill. ; 30 cm.
Bibliography:Includes bibliographical references.