Selling dreams : how to make any product irresistible /

"Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," i...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Longinotti-Buitoni, Gian Luigi
Rannpháirtithe: Longinotti-Buitoni, Kip
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York : Simon & Schuster, c1999.
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