Selling dreams : how to make any product irresistible /
"Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," i...
Kaydedildi:
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| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
New York :
Simon & Schuster,
c1999.
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| Konular: |
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| 100 | 1 | |a Longinotti-Buitoni, Gian Luigi. | |
| 245 | 1 | 0 | |a Selling dreams : |b how to make any product irresistible / |c Gian Luigi Longinotti-Buitoni ; with Kip Longinotti-Buitoni. |
| 260 | |a New York : |b Simon & Schuster, |c c1999. | ||
| 300 | |a 335 p. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 315-317) and index. | ||
| 505 | 0 | |a 1. The Shaping of Dreams -- 2. The Business of Selling Dreams -- 3. Dreamketing: Reaching the Customers' Dreams -- 4. The Customer: A Dreamer in Search of Surprise -- 5. The Dream-Makers: The Creators -- 6. Redefining Excellence -- 7. Financing Creativity -- 8. Conclusions. | |
| 520 | 1 | |a "Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," in which brand management is elevated to an art form, compelling artists, market sociologists, and executives to conjure up images that not only take hold of the collective customer consciousness but also attract lasting interest in products and services that will set tomorrow's trends."--BOOK JACKET. "Luigi Longinotti-Buitoni demonstrates how entrepreneurs and managers from all fields of business can avoid the commodity trap by learning a great deal from those who market products and services intended to fulfill customer's unlimited material fantasies."--BOOK JACKET. | |
| 650 | 0 | |a Selling |x Psychological aspects. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 700 | 1 | |a Longinotti-Buitoni, Kip. | |
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