Selling dreams : how to make any product irresistible /
"Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," i...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
New York :
Simon & Schuster,
c1999.
|
| Những chủ đề: |
| Tóm tắt: | "Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," in which brand management is elevated to an art form, compelling artists, market sociologists, and executives to conjure up images that not only take hold of the collective customer consciousness but also attract lasting interest in products and services that will set tomorrow's trends."--BOOK JACKET. "Luigi Longinotti-Buitoni demonstrates how entrepreneurs and managers from all fields of business can avoid the commodity trap by learning a great deal from those who market products and services intended to fulfill customer's unlimited material fantasies."--BOOK JACKET. |
|---|---|
| Mô tả vật lý: | 335 p. ; 25 cm. |
| Thư mục: | Includes bibliographical references (p. 315-317) and index. |
| số ISBN: | 0684850192 |