APA (7th ed.) Citation

Longinotti-Buitoni, G. L., & Longinotti-Buitoni, K. (1999). Selling dreams: How to make any product irresistible. Simon & Schuster.

Chicago Style (17th ed.) Citation

Longinotti-Buitoni, Gian Luigi, and Kip Longinotti-Buitoni. Selling Dreams: How to Make Any Product Irresistible. New York: Simon & Schuster, 1999.

MLA (8th ed.) Citation

Longinotti-Buitoni, Gian Luigi, and Kip Longinotti-Buitoni. Selling Dreams: How to Make Any Product Irresistible. Simon & Schuster, 1999.