Pearce, J. A., & Robinson, R. B. (1988). Formulation and implementation of competitive strategy (3rd ed.). Irwin.
Cita Chicago (17th ed.)Pearce, John A., i Richard B. Robinson. Formulation and Implementation of Competitive Strategy. 3rd ed. Homewood, Ill.: Irwin, 1988.
Cita MLA (8th ed.)Pearce, John A., i Richard B. Robinson. Formulation and Implementation of Competitive Strategy. 3rd ed. Irwin, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.