APA (7th ed.) Citation

Backman, J. (1967). Advertising and competition. University of London Press ; New York University Press.

Chicago Style (17th ed.) Citation

Backman, Jules. Advertising and Competition. London : New York: University of London Press ; New York University Press, 1967.

MLA (8th ed.) Citation

Backman, Jules. Advertising and Competition. University of London Press ; New York University Press, 1967.