Cita APA (7th ed.)

Rathmell, J. M. (1974). Marketing in the service sector. Winthrop Publishers.

Cita Chicago (17th ed.)

Rathmell, John M. Marketing in the Service Sector. Cambridge, Mass.: Winthrop Publishers, 1974.

Cita MLA (8th ed.)

Rathmell, John M. Marketing in the Service Sector. Winthrop Publishers, 1974.