The journal of database marketing.
Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection.
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| New Title: | Journal of database marketing & customer strategy management (Print) |
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| Corporate Author: | |
| Format: | Journal |
| Language: | English |
| Published: |
London [England] ; Lawrence, KS, USA :
Henry Stewart Publications,.
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| Subjects: |
| Summary: | Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection. |
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| Published: | Began in 1993? |
| Item Description: | Description based on: vol. 3, no. 1 (1995) An international journal. |
| Physical Description: | v. : ill. ; 28 cm. Also available in an online version. |
| Publication Frequency: | Quarterly |
| Format: | Mode of access for electronic version: World Wide Web |
| ISSN: | 1350-2328 1479-182X 1741-2439 |
| Related Items: | Continued by: The journal of database marketing & customer strategy management. |
| Access: | Access to online version restricted to subscribing institutions. |