Pushing the numbers in marketing : a real-world guide to essential financial analysis /

Pushing the numbers in marketing : a real-world guide to essential financial analysis /

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Bibliographic Details
Main Author: Rados, David L., 1933-
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1992.
Subjects:
Marketing > Mathematics.
Marketing > Statistical methods.
Managerial accounting.
Managerial economics.
Description
Physical Description:x, 184 p. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0899307361 (alk. paper)

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