Problems in marketing /

Problems in marketing /

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Bibliographic Details
Corporate Author: Harvard University. Graduate School of Business Administration
Other Authors: Lovelock, Christopher H., Ward, Scott, 1942-, Corey, E. Raymond
Format: Book
Language:English
Published: New York : McGraw-Hill, c1981.
Edition:6th ed.
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Case studies.
Marketing > Management > Case studies.
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245 0 0 |a Problems in marketing /  |c [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. 
250 |a 6th ed. 
260 |a New York :  |b McGraw-Hill,  |c c1981. 
300 |a xviii, 810 p. :  |b ill. ;  |c 24 cm. 
440 0 |a McGraw-Hill series in marketing 
500 |a "Case materials of the Harvard Graduate School of Business Administration." 
504 |a Includes bibliographical references. 
650 0 |a Marketing  |x Case studies. 
650 0 |a Marketing  |x Management  |x Case studies. 
700 1 |a Lovelock, Christopher H. 
700 1 |a Ward, Scott,  |d 1942- 
700 1 |a Corey, E. Raymond. 
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