Issues in the economics of advertising /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Urbana, :
University of Illinois Press,
[1970].
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| Subjects: |
| Physical Description: | xvi, 371 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: | Bibliography: p. [335]-356. |
| ISBN: | 0252000366 |