Myers, J. G., Greyser, S. A., & Massy, W. F. (1980). Marketing research and knowledge development: An assessment for marketing management. Prentice-Hall.

Myers, John G., Stephen A. Greyser, and William F. Massy. Marketing Research and Knowledge Development: An Assessment for Marketing Management. Englewood Cliffs, N.J.: Prentice-Hall, 1980.

Myers, John G., et al. Marketing Research and Knowledge Development: An Assessment for Marketing Management. Prentice-Hall, 1980.